• Stephen g Roche //
  • Design + Marketing ---
  • Branding + Art ---
  • University ---
  • Resume
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Stephen Roche

  • Stephen g Roche //
  • Design + Marketing ---
  • Branding + Art ---
  • University ---
  • Resume



Professional Summary

Marketing Director with over 8 years experience in graphic design, branding, and holistic advertising.
Experience leading a diverse team within the digital media space. Effective team management, website design, and marketing skills.  

Professional Experience 

Marketing Director of Cinedigm Networks at Cinedigm - June 2022 - Present

New York, NY / Remote

  • Facilitated the smooth transition of the marketing team through the acquisition of Digital Media Rights by Cinedigm.

  • Continued previous responsibilities as marketing manager, but with an additional 9 licensed and independent channels, totaling 18.

  • Collaborated with executive, acquisition, and business development teams in all deck writing, creation, and transition.

  • Led the paid and free advertising marketing and advertising for the launch of Cineverse, a Free Ad-Supported Streaming TV (F.A.S.T.) service. This includes marketing the platforms 25+ linear channels and thousands of video-on-demand movies and TV.

Marketing Manager at Digital Media Rights - January 2021 - June 2022

New York, NY / Remote

  • Led the marketing team to generate audience growth for 9 independent owned-and-operated digital media channels.

  • Worked directly with industry leading partners to promote channels and programming in free and paid campaigns. 

  • Collected and analyzed data from campaigns to enhance future advertising.

  • Provided a connection between our channel and graphics teams to ensure all email, social media, and paid marketing is cohesive and timely. 

  • Worked with the executive, acquisition, and business development teams to craft sales stories and decks. 

Graphic Designer and Marketing Associate at Digital Media Rights - September 2019 - December 2020

New York, NY

  • Focused on marketing and channel branding. 

  • Designed artwork for movies and TV titles, along with planning and creating static and video advertisements to be featured on smart TVs, mobile apps, and digital linear streaming. 

  • Supported development team with website design and coding for the Digital Media Rights homepage.

  • Oversaw the creation of marketing materials, branching the gap between the channels teams and graphics.

Marketing and Sales Associate at Amobee (formerly Videology) - September 2014 - June 2019

New York, NY

  • Designer for Sales and Marketing

  • Produced marketing materials for a global sales force, including event branding, sales presentations, and web design. 

  • Managed email marketing for promotion of product launches, newsletters, and customer outreach. Led company implementation of Salesforce email marketing.

  • Led a redesign of all company branding, including all internal and external collateral. 

Teaching Assistant Design and New Media at Boston University - September 2013 - June 2014

Boston, MA

  • Supported graduate students in learning the Adobe suite and HTML/CSS.

Education

Bachelor of Science in Communications - 2010-2014

Boston University, Boston, MA                                                                                                                                           

  • Advertising Major with a focus on design and art history.

Skills

Management, Graphic Design, Advertisement, Website design, Coding, Adobe Suite, HTML/CSS, Branding, Promotion, Data collection and analysis, Experience with sales presentations 



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