Stephen Roche 

Marketing & Communications | Project Management | Creative Strategy

Marketing and communications leader with over 10 years of experience supporting businesses plan and execute campaigns while coordinating cross-functional teams. I collaborate closely with designers, sales teams and external partners to deliver initiatives that achieve business goals. Experienced in managing client relationships, communicating expectations, and translating objectives into clear deliverables. I leverage strong project management, creative direction, campaign reporting, and graphic design to drive results.

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Professional Experience 

Marketing Director
Cineverse | June 2022 – Oct 2025 

Led global marketing for dozens of streaming channels, managing CRM strategy, campaign execution, retention efforts and client communication across international markets.

  • Partnered with internal teams and external clients to achieve marketing goals. 

  • Drove audience acquisition and retention through multi-channel campaigns (email, push, SMS, social, paid media), reaching millions of users monthly.

  • Oversaw all asset creation for marketing promotions. Partnering internal teams with external clients including Roku, Amazon, The Bob Ross Channel, Barney and more.

  • Directed marketing for major film releases, maintaining audience engagement from initial launch through follow-up campaigns.

  • Partnered with product and data teams to optimize workflows, improve campaign performance and track performance metrics.

  • Secured significant earned media value via partnerships and organic initiatives.

Marketing Manager 

Digital Media Rights | Jan 2021 – June 2022 

Implemented and optimized global CRM and lifecycle strategies for multiple streaming brands, leveraging data-driven insights to increase engagement and retention. 

  • Executed multi-channel campaigns integrating social, email, PR, and partnerships to expand international audiences. 

  • Collaborated with design and content teams to align brand storytelling.

  • Worked directly with brands to facilitate organic and paid marketing opportunities.

  • Streamlined campaign operations and reporting.


Graphic Designer & Marketing Associate 

Digital Media Rights | Sept 2019 – Jan 2021 

  • Produced campaign artwork, digital ads, and promotional materials for global film and TV releases. Including Sales support materials and email marketing.

  • Enhanced user experience and conversion through UX design.

  • Supported multi-territory launches with coordinated creative and marketing deliverables. 

Marketing & Sales Associate 

Amobee | Sept 2014 – June 2019 

  • Created Sales enablement materials. 

  • Reached audiences via Salesforce to drive B2B engagement for a global ad tech platform. Sharing thought leadership and infographics.

  • Spearheaded a company-wide rebrand.

Teaching Assistant – Design & New Media 

Boston University | Sept 2013 – June 2014 

Education 

Boston University 

Bachelor of Science in Communications | 2010-2014 

Skills 

  • Client Communication & Relationship Management

  • Project & Campaign Coordination

  • Cross-Functional Collaboration

  • Multi-Channel Campaign Execution (Email, Web, Social, Paid Media)

  • Graphic Design & Creative Production

  • Project Reporting & KPI Tracking

  • Marketing Technology: Salesforce, HubSpot, Monday, ESP/CRM integration

  • HTML/CSS & Adobe Creative Suite

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